January 31, 2003
The White Sox announce that the second Comiskey Park will be renamed U.S. Cellular Field. Funding from the renaming is to pay for re-design of the 12-year old ballpark. The sponsorship agreement is to go through 2023, however, U.S. Cellular later sells its network to Sprint, which diminishes the naming value. The stadium is renamed Guaranteed Rate Field in 2016.
The renaming ended a long association in Chicago - the original Comiskey Park opened as White Sox Park in 1910 and was changed to Comiskey a few years later. The venue was officially White Sox Park from 1962 to 1976, though most fans and media members continued to call it Comiskey Park.